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SHOPPROFIT / US — FREE ETSY OFFSITE ADS CALCULATOR — 12% VS 15% FEE SIMULATOR | SHOPPROFIT
KNOW WHAT YOU KEEP.
Simulate the exact impact of Etsy's 12% and 15% Offsite Ads fees on your net earnings and margins. Features a real-time comparative scenario ledger and accurately models Etsy's statutory $100 USD per-order advertising fee cap. To calculate regular non-ad sales, visit our main Etsy profit calculator or review the full Etsy fees breakdown.
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Etsy Offsite Ads Calculator
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Etsy Fee Rates & Offsite Ads Schedule by Country
Published payment processing and statutory regulatory rates for shops worldwide. Explore our complete 62-country Etsy Fees Guide.
Verified October 2026
| Country | Currency | Listing fee* | Transaction fee | Payment processing | Regulatory fee | Notes |
|---|---|---|---|---|---|---|
| United States | USD | $0.20 | 6.5% | 3% + $0.25 | — | Domestic/default processing estimate; international order rates may differ. |
| United Kingdom | GBP | £0.16 | 6.5% | 4% + £0.20 | 0.48% | Domestic/default processing estimate; international order rates may differ. |
| Canada | CAD | $0.27 | 6.5% | 3% + $0.25 | 0.50% | Domestic or US order rate; international orders are 4% + CA$0.25. |
| Australia | AUD | $0.28 | 6.5% | 3% + $0.25 | — | Domestic order rate; international orders are 4% + A$0.25. |
| Germany / Eurozone | EUR | 0,18 € | 6.5% | 4% + 0,30 € | — | Eurozone rate (4% + €0.30); no separate regulatory operating fee is currently published for Germany/Eurozone. |
| France | EUR | 0,18 € | 6.5% | 4% + 0,30 € | 1.14% | Domestic/default processing estimate; international order rates may differ. |
| Italy | EUR | 0,18 € | 6.5% | 4% + 0,30 € | 0.80% | Domestic/default processing estimate; international order rates may differ. |
| Spain | EUR | 0,18 € | 6.5% | 4% + 0,30 € | 0.88% | Domestic/default processing estimate; international order rates may differ. |
| India | INR | ₹16.50 | 6.5% | 5% + ₹25.00 | 0.05% | Domestic/default processing estimate; international order rates may differ. |
| Japan | JPY | ￥30 | 6.5% | 6% + ￥45 | — | Etsy publishes the fixed processing charge in USD; the JPY amount is an estimate and currency conversion is not modeled. |
| Türkiye | TRY | ₺7,00 | 6.5% | 6.5% + ₺14,00 | 1.67% | Türkiye rate per Etsy's published schedule: 6.5% + ₺14. Regulatory operating fee 1.67%. Fixed TRY amounts are subject to exchange-rate changes. |
| Global / Other | USD | $0.20 | 6.5% | 6.5% + $0.30 | — | Generic USD baseline only; this is not a country-specific Etsy fee schedule. |
* Etsy publishes some fixed charges in USD; local currency equivalents are estimates. The Offsite Ads fee is calculated on gross order total up to the statutory $100 USD equivalent cap. For other sovereign markets, see the global fee table.
Offsite Ads Breakdown
How much does Etsy take on Offsite Ads sales?
When an order is attributed to an Etsy Offsite Ad, Etsy deducts an advertising fee of 15% (for shops under $10,000 in trailing 12-month sales) or 12% (for shops at or above $10,000) on the entire order total (item price + buyer shipping). Crucially, Etsy caps the maximum fee at $100 USD per order.
The ad fee is added on top of Etsy's standard listing fee, 6.5% transaction fee, and payment processing charges.
Transparent Methodology
How ShopProfit models Offsite Ads fees
ad fee = min(order total × selected ad rate, $100 USD equivalent cap)
order total = item price + buyer shipping + gift wrap
net profit (ad order) = order total − standard fees − ad fee − production − shipping
Calculations model Etsy's official advertising policy: 15% optional tier, 12% mandatory high-volume tier, and the statutory $100 per-order maximum fee cap. Ad attribution applies to orders placed within 30 days of an external ad click. Read our full methodology and calculation standards or browse the Etsy Fees Guide.
Etsy Offsite Ads Fee & Margin Strategy
Master Etsy's external advertising program, protect profit margins, and understand the $100 fee cap.
Tiers & Rules
15% Optional vs. 12% Mandatory: The $10,000 Threshold
Etsy runs Offsite Ads on Google Shopping, Facebook, Instagram, Pinterest, and Bing on behalf of sellers. Participation terms depend strictly on your trailing 12-month gross revenue:
- Under $10,000 USD (15% Fee): Participation is optional. You can enable or disable Offsite Ads at any time in Shop Manager.
- $10,000 USD or More (12% Fee): Once your shop hits $10,000 in sales over any consecutive 365-day period, participation becomes mandatory for the lifetime of your shop. Your fee rate drops from 15% to 12%.
Fee Protection
The Statutory $100 Per-Order Cap: High-Ticket Protection
One of the most important yet overlooked provisions in Etsy's advertising policy is the per-order maximum fee cap:
Regardless of how large an order is, Etsy caps the maximum Offsite Ads fee at $100.00 USD (or local currency equivalent). On a $500 order, a 15% fee would normally be $75. On a $1,200 custom furniture order, 15% would be $180, but Etsy charges only $100. ShopProfit accurately models this cap; many competing calculators erroneously charge uncapped percentages.
Tracking Window
The 30-Day Attribution Window: How Etsy Tracks Ad Clicks
When a shopper clicks an Etsy-placed ad on Google or social media, a 30-day tracking cookie is established.
If that customer buys any listing from your shop within the next 30 days—even if they buy a completely different item than the one shown in the ad—Etsy attributes the sale to the ad and levies the 12% or 15% fee. Understanding this attribution window is essential for evaluating your overall advertising ROI.
Pricing Strategy
Pricing Your Shop to Absorb Offsite Ads Profitably
You cannot adjust your prices dynamically based on whether a customer found you through an ad. Instead, seasoned sellers blend ad costs into their overall pricing strategy.
If 20% of your sales originate from Offsite Ads at a 15% rate, your effective advertising drag across your entire shop is 3% (20% × 15%). Raising catalog prices by 3% across the board absorbs the program seamlessly without hurting organic conversions. Check our Etsy pricing calculator to model adjusted pricing.
Frequently asked questions about Etsy Offsite Ads
Clear, verified answers about Etsy's advertising fees. Browse the full Etsy Seller FAQ.
How much does Etsy charge for Offsite Ads?
Etsy charges either 15% or 12% of the gross order total (item price + buyer shipping) when a sale is attributed to an external ad click on Google, Facebook, Instagram, or Pinterest. Shops making under $10,000 USD over the trailing 12 months pay 15% (optional); shops making $10,000 USD or more pay 12% (mandatory). Crucially, Etsy caps the maximum fee at $100 USD per attributed order.
Can I opt out of Etsy Offsite Ads?
Yes, but only if your shop has generated less than $10,000 USD in sales over the trailing 365 days. You can toggle Offsite Ads off in Shop Manager > Settings > Offsite Ads. Once your shop crosses $10,000 USD in 12-month sales, participation is mandatory for the lifetime of the shop and cannot be disabled.
How does the $10,000 threshold for Etsy Offsite Ads work?
Etsy calculates your sales volume over a trailing 365-day rolling window. If gross sales in that period reach or exceed $10,000 USD, your shop is permanently enrolled in mandatory Offsite Ads at the lower 12% rate. Even if your sales later drop below $10,000 in subsequent years, mandatory participation remains permanent.
Is there a maximum limit or cap on Etsy Offsite Ads fees?
Yes. Etsy officially caps the maximum Offsite Ads fee at $100.00 USD (or equivalent in local currency) per order, regardless of order total. On high-value sales (such as a $1,000 custom piece), your ad fee is capped at $100 rather than $150 or $120.
Does Etsy charge the Offsite Ads fee on shipping?
Yes. The 12% or 15% Offsite Ads fee applies to the entire order total paid by the customer, which includes item price, buyer shipping, and any gift wrapping. It does not apply to sales taxes collected directly by Etsy.
How long does Etsy's Offsite Ads attribution window last?
Etsy's attribution window lasts 30 days. If a shopper clicks an ad for one of your listings and purchases from your shop within 30 days, that order is subject to the Offsite Ads fee, even if they buy a different item than the one displayed in the advertisement.
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